MrBright
SEO GROWTH PROPOSALPrepared for IGA Trade
November 12, 2026
MrBright × IGA Trade

Own the search for safer business growth.

A focused SEO program designed to turn IGA Trade’s specialist expertise into stronger search visibility, trusted industry authority, and more qualified conversations with businesses protecting receivables and cash flow.

View investment ↓See monthly scope ↗
On-page SEOContent productionMonthly press release
$2,600One-time SEO setupResearch, measurement, roadmap, and baseline optimization
$1,500Per monthSEO, content, press release, authority, and reporting
01 / The opportunity

Turn specialist knowledge into
search visibility and trust.

IGA Trade already has meaningful proof, service depth, FAQs, and case studies. The SEO opportunity is to organize those assets around the questions and solutions buyers actively search.

A strong foundation with room to expand.

The public site presents a clear specialty in trade credit insurance and related receivables solutions. Its current sitemap is compact, while several distinct services live together on one Solutions page. That creates a practical opening for deeper service pages, industry pages, supporting articles, and stronger internal linking.

Dedicated solution visibility

Build focused search destinations for trade credit insurance, factoring, purchase-order funding, supply-chain finance, AR management, and receivables put options.

Industry-specific intent

Connect IGA Trade’s sector experience to search journeys in construction, food and beverage, packaging, transportation, healthcare, and more.

Executive-level education

Answer CFO, credit-manager, controller, and business-owner questions with useful content that supports consideration and sales conversations.

Stronger search presentation

Improve page titles, descriptions, headings, structured data, internal links, and conversion paths so each page has a clearer purpose.

Current-state observations are based on a public review of igatrade.com, its Solutions, FAQ, Case Studies, and public sitemap on November 12, 2026. Findings will be validated with analytics and Search Console during setup.

02 / One-time setup

Build the measurement,
strategy, and SEO baseline.

The setup period creates a prioritized operating plan and improves the highest-value existing pages before the monthly program begins.

01Discovery and baseline

Understand demand and performance.

Review business goals, priority services, target industries, geographies, buyer roles, competitors, seasonality, and the path from search visit to qualified consultation.

Deliverables: kickoff brief, baseline organic-performance report, crawl and indexation audit, competitor search snapshot, and initial opportunity list.
02Measurement

Track what matters.

Audit or configure GA4, Google Search Console, and Google Tag Manager. Define meaningful conversions such as consultation forms, application actions, qualified calls, brochure engagement, and newsletter signups.

Deliverables: tracking plan, conversion-event validation, Search Console connection check, and reporting dashboard baseline.
03Research and architecture

Map topics to buying intent.

Research commercial and educational keywords across core solutions, industries, risk scenarios, claims questions, and working-capital needs. Map each priority topic to an existing or proposed page.

Deliverables: keyword universe, intent groups, page-to-keyword map, content-gap analysis, and recommended site/content architecture.
04Baseline implementation

Strengthen priority pages.

Optimize the homepage and up to seven agreed priority pages. Improve titles, descriptions, headings, copy structure, internal links, image text, schema recommendations, and conversion cues within the approved platform access.

Deliverables: on-page updates for up to 8 pages, technical priority roadmap, schema plan, editorial calendar, and 90-day action plan.
✓

Setup outcome

IGA Trade finishes the setup period with clean measurement, a documented keyword and content strategy, priority pages improved, and a ranked backlog for ongoing growth.

03 / Monthly SEO program

Publish, optimize, earn authority,
and improve every month.

The monthly program balances production with continuous optimization, so the work compounds instead of becoming a collection of disconnected posts.

01 / ON-PAGE SEO

Priority-page optimization

Improve up to four agreed pages each month, including titles, descriptions, heading structure, topical coverage, internal links, image text, schema guidance, and conversion clarity.

Up to 4 pages / month
02 / CONTENT

Expert content production

Create two SEO-led content assets: two articles, or one article plus one service, industry, landing, FAQ, or case-study page. Topics follow the approved keyword map and subject-matter input.

2 assets · up to 2,000 words total
03 / PRESS RELEASE

Monthly news and authority

Write and optimize one press release around an approved, newsworthy development such as a partnership, product capability, market insight, event, milestone, or new resource. Coordinate publication and distribution.

1 release / month
04 / TECHNICAL SEO

Health and discoverability

Monitor crawlability, index coverage, broken links, redirects, canonical tags, structured data, sitemap health, page experience, and Webflow-related issues. Address minor fixes or document developer actions.

Monthly health review
05 / AUTHORITY

Links and digital PR support

Strengthen internal links and identify relevant external opportunities from associations, partners, publications, directories, carriers, and industry resources. Outreach is selective and quality-led.

Opportunity review and outreach
06 / REPORTING

Results and next priorities

Report rankings, organic visibility, clicks, conversions, completed work, content performance, technical issues, and decisions needed. Review results and reset the next month’s priorities.

Dashboard + monthly review

Content and compliance: IGA Trade supplies accurate subject-matter input and completes final legal, regulatory, carrier, and trademark review. MrBright does not publish unapproved claims, statistics, guarantees, or policy language. Paid wire services, sponsored placements, and other third-party distribution charges require advance approval and are billed separately.

04 / First 90 days

A practical sequence from
foundation to momentum.

Priorities remain flexible after data access and keyword research, but the first three months follow a clear operating rhythm.

Month 1 / Setup

Baseline and direction

Establish measurement, research the market, fix the highest-priority on-page issues, and approve the editorial roadmap.

  • Technical and analytics audit
  • Keyword and competitor research
  • Up to 8 baseline page optimizations
  • 90-day content and implementation plan
Month 2 / Launch

Build topic depth

Start the ongoing publishing cycle and create clearer search destinations around commercially valuable services and questions.

  • 2 content assets
  • 4 priority-page optimizations
  • 1 approved press release
  • Internal linking and technical fixes
Month 3 / Refine

Improve with evidence

Use early indexing, ranking, engagement, and conversion signals to refine copy, topics, and the next production cycle.

  • Performance-based revisions
  • 2 additional content assets
  • 1 approved press release
  • Authority opportunities and next-quarter plan
05 / Measurement and ownership

Judge the program by
useful business signals.

Rankings matter, but the program is managed around visibility, qualified engagement, and conversion—not vanity metrics alone.

01 / VISIBILITY

Qualified impressions

Visibility for priority services, industries, questions, and non-branded searches.

02 / TRAFFIC

Organic clicks

Growth in relevant visits and engagement on pages tied to commercial intent.

03 / ACTION

Conversions

Consultation forms, qualified calls, applications, brochure engagement, and other agreed actions.

04 / AUTHORITY

Content and links

Indexation, page-one movement, earned mentions, referral quality, and content-assisted journeys.

Area
MrBrightStrategy, production, and optimization
IGA TradeAccess, expertise, and approval

Access and data

MrBright

Provide an access checklist, validate tracking, maintain reporting, and document blockers.

IGA Trade

Provide Webflow/CMS, GA4, Search Console, Tag Manager, call-tracking, and relevant sales-data access.

Strategy and production

MrBright

Research opportunities, plan topics, write drafts, implement agreed on-page improvements, and manage the editorial calendar.

IGA Trade

Confirm business priorities, target industries, service details, subject-matter experts, and factual source materials.

Approval and compliance

MrBright

Submit work for approval, apply reasonable revisions, and preserve an approval trail before publication.

IGA Trade

Review for accuracy, licensing, compliance, trademarks, and carrier requirements; return consolidated feedback promptly.

Implementation

MrBright

Complete minor CMS edits within scope and provide clear instructions for development work beyond the monthly allowance.

IGA Trade

Approve structural changes and provide a developer when changes require custom code, redesign, or platform-level work.

Learning and sales feedback

MrBright

Interpret search and conversion data, report findings, and adjust priorities.

IGA Trade

Share lead quality, sales outcomes, recurring objections, and changing business priorities.

06 / The investment

One setup.
One focused monthly program.

Simple pricing separates the one-time foundation from the ongoing work required to build durable organic visibility.

01 / Getting started
$2,600

One-time SEO setup

Discovery, analytics and conversion validation, technical and on-page audit, competitor and keyword research, page mapping, baseline optimization for up to eight priority pages, and the initial 90-day roadmap.

Due at kickoff. Setup begins after payment and required access are received.
02 / Ongoing growth
$1,500 / month

Monthly SEO program

On-page optimization, two content assets, one press release, technical monitoring, authority support, performance reporting, and a monthly strategy review.

Billed monthly in advance. Monthly service begins after setup or at the start of Month 2, whichever is agreed in writing.
Month 1$2,600 setup fee
→
Month 2 onward$1,500 per month
Accept proposal

Accepting takes you to a secure payment page to begin the engagement.

Recommended runway

SEO compounds over time. A six-month operating runway is recommended so research, publication, indexing, authority, and optimization have time to work. The binding term and cancellation process belong in the service agreement.

Outside costs

Paid wire distribution, sponsored placements, software subscriptions, stock media, custom development, and other third-party costs are not included unless specifically approved in writing.

No ranking guarantee

MrBright will perform the agreed work and report it clearly. Search rankings, traffic, enquiries, and revenue cannot be guaranteed because algorithms, competitors, demand, website condition, and client response affect outcomes.

07 / Working terms

Clear inputs keep the
program moving.

These proposal terms define the intended operating scope. Final legal and commercial terms are confirmed in the service agreement.

01

Approvals

IGA Trade provides one consolidated round of feedback per content asset and aims to approve or respond within three business days. Delayed approvals shift the publication schedule.

02

Revisions

Reasonable revisions that keep the approved brief and scope are included. New direction, additional drafts, or material rewrites may require a separate estimate.

03

Access and dependencies

Timelines depend on timely access, subject-matter input, compliance review, platform stability, and implementation support for changes outside minor CMS work.

Not included unless added in writing

Full website redesign or rebuildCustom Webflow developmentPaid advertising or media spendPremium press-wire feesGuaranteed media placementsOriginal photo or video productionLegal or regulatory adviceSales follow-up or CRM administrationUnlimited content or revisions